Engage with Your Community
Some of the biggest ecommerce brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage
But engaging with your community isn’t only about customer service like responding to questions about delivery times. It’s also about building relationships. And there’s no better way to do that than to be a bit playful or respond in a way where the customer feels like they’re chatting with their buddies
Netflix is a great example of a brand on Facebook that regularly engages with customers. Their comments are almost always hilarious which makes you want to engage with the brand
By engaging with your followers, their friends might end up following you as a result
Pro tip: Besides engaging with people commenting on your Facebook business page, you can join relevant Facebook groups and contribute to the discussions around interesting topics
Hashtag It Up
While “hashtag” makes most people think about Twitter or Instagram, you can also increase followers on Facebook by using hashtags in your Facebook posts
When it comes to hashtags, there are two key approaches. You can either use a literal hashtag like #fashion for a fashion post, or you can use an audience-focused hashtag like Sephora does
This Sephora post isn’t about #fitspo (fitness inspiration) at all. But they likely used the hashtag to attract users who are interested in fitness inspiration to their brand
In this case, the hashtag helps Sephora reach a new audience with their post – an audience that could potentially become Facebook followers
Offer a Coupon for Liking Your Facebook Page
The whole point of getting Facebook followers is to get sales. With the Facebook Likes Popup app, you can offer customers a coupon if they like your page
So not only do you get a potential new audience member, but the customer can redeem the coupon to get a discount on their purchase
This exit intent app is perfect for those who are looking to gain social proof on their Facebook page and maybe score a couple sales too
Get Tagged by Customers
After a product has been delivered to your customer, send an email (if they accepted marketing) and ask them to tag you when they post their photos
People often share their products on social media and getting tagged by customers can help you get more Facebook followers… and more sales
The audience pull will be smaller, but this word of mouth marketing is more impactful since it’s authentic
Conclusion
Now you have the lowdown on how to increase followers on Facebook.
There have been a lot of big changes happening at Facebook over the past few months, but that doesn’t make Facebook any less of a powerhouse
It’s still the most popular social platform. And their 2.60 billion monthly active users is no joke
All these users can translate into huge growth opportunities if you play your cards right
Hopefully, some of these tips help you increase the number of Facebook followers you have so you can keep smashing your business goals
How many Facebook followers do you have? Comment below!
www.facebook .com
تعليقات
إرسال تعليق